We continue to focus on ensuring counterfeiters are held accountable-stopping them from abusing our store and those of other retailers across the industry. At the same time, the average number of valid notices of infringement submitted by a brand in Brand Registry decreased by 25% from the prior year.ģ. In 2021, Brand Registry grew to include over 700,000 active brands, an increase of 40% from the prior year. We saw continued growth in the adoption and efficacy of our automated brand protection tools, which continue to reduce the number of issues that brands are able to find and report to us. This is down from over 6 million attempts the prior year.Ģ. In 2021, we stopped over 2.5 million attempts to create new selling accounts, preventing these bad actors from publishing even a single product for sale. Our robust seller and product vetting coupled with our efforts to hold bad actors accountable are deterring bad actors from even attempting to enter our store. We remain focused on the same three key areas of our strategy that we mentioned last year: powerful and highly effective proactive efforts to protect our store, industry-leading tools enabling rights owners to partner with us to better protect their brands, and holding bad actors accountable. This is our second Amazon Brand Protection Report, and it details a wide range of exciting progress.
I am proud of the incredible results that our team has delivered-in partnership with rights owners, law enforcement, and others-to ensure our store is one where customers can continue to shop with confidence.
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In 2021, Amazon invested more than $900 million and employed more than 12,000 people-including machine learning scientists, software developers, and expert investigators-who were dedicated to protecting customers, brands, selling partners, and our store from counterfeit, fraud, and other forms of abuse.
Our customers expect that when they purchase an item in our store, sold either by Amazon or by one of our third-party selling partners, they will receive an authentic product. Today, we and our millions of selling partners-the vast majority of which are small and medium-sized businesses-serve hundreds of millions of customers worldwide. Amazon is known for its customer obsession, and a critical part of that is earning and maintaining our customers’ trust, which is why we are so focused on creating a trustworthy shopping experience each and every day.
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